1. Let’s start with the big question: What is Amadeo Amadeo?
Amadeo Amadeo is a creative compound—a world where I can explore all the ideas in my head and bring them to life. It started with photography but has expanded into scent design, painting, creative direction, and collaborations. The name represents a unified vision, blending my personal history, artistry, and everything I find inspiring.
2. What’s the story behind the name “Amadeo Amadeo”?
It’s my name, but doubling it felt right. It’s bold, it’s repetitive, and it’s almost chant-like. It’s a reminder to stay authentic to myself while building something bigger—a brand that feels personal but expansive.
3. You’ve created such a unique aesthetic. Where does your inspiration come from?
It’s a mix of contradictions: vintage meets futuristic, brutalism softened by something romantic, and influences from my Italian American upbringing. I also love drawing from the energy of cities like New York, Los Angeles, and now Paris. It’s about finding beauty in oppositions and meshing them together into something new.
4. Your photography is a cornerstone of Amadeo Amadeo. How would you describe your style?
I’d say it’s honest, raw, and a little abstract. I work a lot with natural light, bold compositions, and textures that feel tactile. I want my images to evoke a mood—whether it’s through striking fashion portraits or more experimental work, like my giant denim series.
5. Amadeo Amadeo is branching out into scent design. Tell us more about that.
Scent is such a powerful medium—it’s invisible yet unforgettable. My fragrances are deeply tied to personal stories and emotions, like family memories, places I’ve loved, and even the cities I’ve lived in. Each one is a narrative, and I can’t wait for people to experience them.
6. What keeps you creative?
Honestly, the people around me. I’m inspired by conversations, collaborations, and the everyday beauty I see in things like architecture, styling, or even a good meal. And when I feel stuck, I go back to what feels authentic—whether that’s shooting in natural light or revisiting an idea that’s been sitting with me for years.
7. What’s next for Amadeo Amadeo?
Right now, it’s all about building the brand further—finishing “The Codex” fragrance collection, creating more art, and networking in Paris. I’m also focused on bringing my vision to life across multiple mediums while keeping everything cohesive. Ultimately, I want Amadeo Amadeo to feel like a world people can step into.
8. Finally, where can people keep up with you and the world of Amadeo Amadeo?
Everything is on the website: anthony-amadeo.com. Follow me there and on Instagram to stay updated on new shoots, fragrances, art, and everything else coming out of the Amadeo Amadeo world.